Duggal Museum Edition

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SONY

SQUARE The newly opened Sony Square NYC at 25 Madison Avenue is an interactive “brand experience showroom,” offering everything from the latest gadgets and cameras to video games, multimedia and artwork. The 2,500-square- foot space is designed to build brand exposure and engagement through unique and extraordinary experiences that inspire, educate and delight.

Featuring World-Class Photography from the Sony Artisans of Imagery

solution for hanging imagery on the gallery’s magnetic walls. Duggal designed a system of sleek, lightweight, magnetic mounts allowing for interchangeable imagery. We also produce the mounted-to- magnet digital C prints used in the exhibitions, including the Sony Square NYC launch exhibition, the stunning portrait photography of Sony Artisan of Imagery Brian Smith, the launch exhibition for the new Sony α6500 and Cyber-shot® RX cameras, and most recently, Sony Artisan Andy Katz’s “The Club of Nine” book showcase. On view through Nov. 20, “The Club of Nine” features breathtaking images of nine of the most significant wineries in the world.

Sony dedicated a section of the showroom to a gallery space highlighting Sony cameras and their ability to inspire, illustrated through the work of the Sony Artisans of Imagery. The Sony Square NYC events producers called on Duggal to provide prototyping and material consulting in a long-term, turnkey